Cettle Consulting
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Communication and Reputation

Own the message before someone else writes it for you.

Corporate communication, crisis response, media relations, and reputation management for organisations whose public standing is a commercial asset.

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How the engagement runs

Audit

Audit, one to two weeks. We review existing materials, interview internal stakeholders, and assess how the organisation is currently perceived.

Architecture

Architecture two to three weeks. We build the core message, the supporting proof points, and the rules for who says what, where.

Activation

ongoing or fixed. We execute the plan or train your team to run it, depending on the model agreed.

Review

Review, quarterly. We measure against the perception baseline set in the audit.

Communication and Reputation deliverables

What you get

  • Message architecture document, covering core narrative, proof points, and approved language

  • Crisis communication playbook with scenarios, holding statements, and an escalation chain

  • Spokesperson protocol naming who speaks on which subject

  • Media list and outreach plan

  • Perception baseline report and quarterly review against it

Who this is for

Organisations with a public, a regulator, or a board. Businesses entering a new market or a funding round. Institutions that have recently had a bad month in public and do not intend to have another one.

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